The latest trends, inspiration and advice for building your brand and growing your business.
Soft toys are one of the widest product categories in the global toy industry. They can be a baby comfort toy, a character plush for retail, a promotional mascot, or a collectible plushie for teens and adults. I’m Amanda from Kinwin, and in this guide I’ll explain what “soft toys”
Labubu plush toys look small, but their prices can feel “big” because Labubu is not sold like a normal mass-market stuffed animal. I’m Amanda from Kinwin, and I’ll explain what really drives Labubu price ranges, how retail vs resale changes the numbers, and how B2B buyers can evaluate Labubu-style plush
Many brands start a custom stuffed animal project with pictures instead of drawings. From my experience working with brand owners and product teams, this approach is common—and effective—when handled correctly. However, picture-based development requires a different mindset than traditional design-led projects. Reference pictures can inspire great plush products, but they
In recent years, I have seen a clear shift in how brands think about merchandise. More teams are moving away from generic giveaways and toward custom plush products that carry emotion, story, and memory. This change is not about trends—it is about results. Traditional merchandise often focuses on visibility. Plush
Professional stuffed animal production is not a simple sewing task—it is a structured manufacturing process built to deliver consistency, safety, and scalability. From my experience working with global buyers, the biggest difference between professional factories and basic workshops lies in how each step is defined, controlled, and connected. Many quality
Many adults feel a quiet comfort from stuffed animals—and then wonder if that comfort is “strange.” I’m Amanda from Kinwin, and I work with plush buyers worldwide. From what I see, adult plush attachment is common, practical, and often connected to stress relief, memory, and modern life rhythms. Adults often
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We will contact you within 24 Hours, please pay attention to the email with the suffix“@kinwinco.com”.
For all inquiries, please feel free to reach out at: