The latest trends, inspiration and advice for building your brand and growing your business.
When people think of soft toys, they picture comfort — a smooth touch, a warm hug, and a friendly face that never fades. But behind that feeling lies careful material engineering. I’m Amanda from Kinwin, and for more than 15 years our factory in China has produced plush toys and
When people ask me what stuffing to use, they don’t want a chemistry lesson. They want a plush that feels good in the hand, keeps its shape, passes safety tests, and fits a clear price point. I’m Amanda from Kinwin in China. Below, I’ll explain the main stuffing options, how
Building a long-term partnership with your plush toy supplier is one of the most valuable strategies for global brands. A stable supplier relationship reduces production risks, minimizes delays, supports innovation, and ensures consistent quality across product lines. Instead of constantly switching factories, long-term collaboration creates a reliable and predictable supply
A factory audit is one of the most important steps global brands take before choosing a plush toy manufacturing partner. Plush toys must meet strict safety standards, consistent quality expectations, and ethical compliance requirements. Audits allow buyers to evaluate whether a supplier can deliver reliable production, follow safety regulations, and
When customers ask me, “What’s inside this plushie?” they usually say cotton. In a factory, we almost never say cotton. We talk about fiberfill, polyester stuffing, pellets, and different blends that change the weight, softness, and safety of every plush. I’m Amanda from Kinwin in China. My team and I
For plush toy brands, creativity is the foundation of success—but it also exposes your business to imitation and idea theft. In a globalized supply chain where manufacturers, traders, and subcontractors may all handle parts of your project, the risk of design leakage increases dramatically. Many companies underestimate the importance of
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We will contact you within 24 Hours, please pay attention to the email with the suffix“@kinwinco.com”.
For all inquiries, please feel free to reach out at: