The latest trends, inspiration and advice for building your brand and growing your business.
A plush toy tech pack is the blueprint that guides your manufacturer from concept to production. It defines your design, materials, construction methods, compliance requirements, and packaging expectations with absolute clarity. Without a complete and accurate tech pack, even experienced factories may misinterpret details—leading to delays, rework, flawed samples, and
Logistics is one of the most overlooked yet critical components of plush toy procurement. Even if sampling is perfect, materials are compliant, and production is smooth, poor logistics planning can delay shipments, inflate freight costs, and disrupt retail timelines. Plush toys involve unique logistics considerations due to their volume, compressibility,
I’m Amanda from Kinwin in China. When I talk with buyers from the USA, Europe, and Asia, I notice something very clear: no matter how fast trends move, certain plush characters never leave the market. They are reimagined, resized, recolored, turned into blind boxes or squishy versions—but they stay. In
When buyers ask me “What is the most popular plush brand in the world right now?” they usually want hard facts, not just social-media hype. Based on recent retail data and licensing reports, the answer today is Squishmallows from Jazwares—a plush property that has topped global toy rankings multiple years
I’m Amanda from Kinwin in China. Many buyers ask me to pick between fleece and minky for new plush lines. The truth: both can be excellent—if you match the fabric to the user, price target, and care reality. Below I explain how each fabric behaves in definition, softness, durability, washability,
Yes—you can put a song inside a stuffed animal. In factories like mine, we use toy-grade sound modules that play music, voice notes, or custom audio when pressed. I’m Amanda from Kinwin in China. Below I’ll explain how modules work, what you can safely embed, how we install them, which
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We will contact you within 24 Hours, please pay attention to the email with the suffix“@kinwinco.com”.
For all inquiries, please feel free to reach out at: