The latest trends, inspiration and advice for building your brand and growing your business.
Ethical and social responsibility is now a fundamental expectation in the plush toy industry. Major retailers, licensing partners, and global buyers expect suppliers to meet strict labor, environmental, and governance standards. Compliance is no longer simply a box to check—it directly impacts a brand’s reputation, legal risk, and long-term supply
Labubu has become one of the most talked-about toys in the world. This “ugly-cute” little monster from Pop Mart shows up in malls, airports, TikTok feeds, and collector groups across Asia, Europe, and North America. For many buyers, it is more than a toy – it is a status symbol,
I’m Amanda from Kinwin in China. Every week, buyers send me sketches, mood boards, or even kids’ doodles and ask the same question: “How do we turn this idea into a real plush toy that is safe, soft, and ready for global retail?” Making a plush looks simple on the
From the outside, a plushie looks simple. In manufacturing, it is a system of materials: outer fabrics, inner stuffing, threads, trims, and hidden parts that all work together. If any material is chosen badly, the result can be rough touch, weak seams, safety problems, or poor reviews. In this guide,
For factories, a plush toy is not just “a cute soft thing.” It is a product with clear definitions, specific materials, age grading, safety rules, and design logic. When you understand this structure, it becomes much easier to brief suppliers, compare quotes, avoid quality problems, and build a long-term plush
In modern plush manufacturing, polyester fiberfill is still the main stuffing for most stuffed animals. Around it, we see natural fillings (cotton, wool, kapok), beads and pellets for weighted toys, foam for structure, and a fast-growing group of eco-friendly and recycled fillings like rPET fiber. In this guide, I’ll walk
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We will contact you within 24 Hours, please pay attention to the email with the suffix“@kinwinco.com”.
For all inquiries, please feel free to reach out at: