The latest trends, inspiration and advice for building your brand and growing your business.
When someone hugs a stuffed animal, they are not just touching fabric and filling. They are looking for comfort, warmth, and a sense of safety. If the plush is too hard, too small, or badly shaped, the cuddle feeling disappears very fast. As a plush toy manufacturer in China, I
Sleeping with a stuffed animal is very common, even for adults. Some people worry this must mean “I’m childish” or “something is wrong with me.” In most cases, that’s not true. For many adults, a plush toy is simply a comfort object that supports sleep, emotional regulation, and a sense
In the plush toy industry, sampling speed is more than just a measure of efficiency—it directly shapes how quickly a brand can validate designs, begin production, prepare marketing assets, and ultimately bring a product to market. Every delay at the sampling stage has a ripple effect across your entire project,
In the plush toy manufacturing industry, quality control (QC) is not a final step—it is a continuous system that protects product safety, brand reputation, and customer satisfaction. Plush toys must meet global standards for durability, structural integrity, chemical safety, and child protection, meaning a well-structured QC team is essential from
When people say “plushie,” they usually picture something soft, cute, and easy to hug. But in today’s market, a plushie is much more than a simple stuffed toy. It is a comfort object, a collectible, a decor item, and sometimes even part of a fan’s identity. As a plush toy
Plushies are more than soft objects. They are memories, collections, brand mascots, and small pieces of comfort in daily life. How you display them decides whether they look “messy on a chair” or “beautifully curated” on a shelf, wall, or store display. As a plush manufacturer in China, I often
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We will contact you within 24 Hours, please pay attention to the email with the suffix“@kinwinco.com”.
For all inquiries, please feel free to reach out at: