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The latest trends, inspiration and advice for building your brand and growing your business.

Assorted Beanie Babies arranged on a bed with a collector’s guide book.

Stuffing animals is called:Definitive Guide

When you see a finished plush toy, you rarely think about what the stuffing process is actually called. But for brands, retailers, and designers, the language around stuffing is important, because it connects to safety, quality, and manufacturing control. In the toy and plush industry, we use a few key

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A large pink unicorn plush toy with rainbow hair placed inside a front-loading washing machine before cleaning.

Do lice live on stuffed animals:An ExpertInsight

When families message me about head lice, one of the first panicked questions is always:“Do lice live on stuffed animals? Do I have to bag or wash everything?” The short answer is calming: medical research shows that head lice do not live well on stuffed animals. They need a human

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Stuffed toy with green fabric showing ripped seam and white stuffing coming out.

How to make stuffed toys:Detailed Guide

When someone hugs a stuffed toy you made, they don’t see the pattern work, the careful seams, or the stuffing tests behind it. But all those hidden steps decide whether the toy feels soft, safe, and professional—or cheap and forgettable. I’m Amanda from Kinwin, a plush toy factory in China.

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A collage of various soft plush animal toys, including tigers, dogs, a polar bear, a lion, a crocodile, and a pink pig, arranged on white background cards in a scattered layout.

How to make custom plushies:The Ultimate Guide

Custom plushies let your brand, character, or mascot become something people can actually hug. A well-made plush can carry your logo, your story, and your values into homes, offices, and social media photos. Done right, it becomes more than a toy—it becomes a soft ambassador for your brand. Custom plush

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A golden retriever lies on the floor gently chewing and playing with a bright pink plush dog toy shaped like a lizard, featuring cartoon-style eyes and textured bumps.

Best plush dog toys:The Ultimate Guide

When people look for the best plush dog toys, they want more than something cute in a pet aisle. They want toys that can survive more than one play session, feel good in a dog’s mouth, and stay safe even under rough chewing. For brands and retailers, good plush dog

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For all inquiries, please feel free to reach out at:
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Ask For A Quick Quote

We will contact you within 24 Hours, please pay attention to the email with the suffix“@kinwinco.com”

For all inquiries, please feel free to reach out at:

(+86)13631795102