The latest trends, inspiration and advice for building your brand and growing your business.
Plush fabric looks simple on the surface, but behind every soft toy or blanket is a very specific material choice. Each plush fabric type has its own texture, price, durability, and best use. In this guide, I’ll walk you through the main plush fabric types we use in professional toy
Weighted plush toys have moved far beyond novelty items. In recent years, they have become an important product category for anxiety relief, emotional regulation, and sensory comfort across both children and adult markets. From my experience working with global brands and retailers, weighted plush toys succeed when design, weight distribution,
In plush toy manufacturing, safety risks are rarely caused by one obvious mistake. Most issues come from small design decisions that seem harmless at the early stage but turn into serious compliance problems after testing or market inspection. For brands selling into the USA, Europe, and other regulated markets, safety
For plush toy brands selling into the USA, Europe, and other regulated markets, third-party laboratory testing is not an administrative step. It is a risk-control mechanism that directly influences whether a product can legally enter a market, pass customs inspections, and be accepted by retailers or online platforms. From my
When consumers evaluate plush toys, they often focus on appearance, fabric softness, or brand storytelling. However, one of the most critical—and increasingly scrutinized—elements lies inside the product: the filling. Plush toy fillings directly influence comfort, durability, safety compliance, environmental impact, and long-term product performance. As sustainability expectations rise across global
When you see a finished plush toy, it looks simple and cute. But behind that soft shape is a carefully planned pattern. If the pattern is wrong, nothing else will feel right: not the expression, not the balance, not the way it sits on a shelf. I’m Amanda from Kinwin,
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We will contact you within 24 Hours, please pay attention to the email with the suffix“@kinwinco.com”.
For all inquiries, please feel free to reach out at: