The latest trends, inspiration and advice for building your brand and growing your business.
When buyers ask me for “stuffed animals,” they often mean many different things: baby comforters, giant floor plush, realistic wildlife, kawaii characters, or branded mascots. If you don’t define the type clearly, you risk confusing factories, mispricing your range, or missing your real market. I’m Amanda from Kinwin, a plush
Designing a “Makeship-style” plush is about more than making something cute. You’re creating a limited-run collectible that has to match a creator’s character, feel premium in hand, and survive shipping to fans all over the world. Makeship itself is a crowdfunding platform that partners with creators to design and manufacture
Weighted stuffed animals are becoming very popular with kids, teens, and even adults who want extra comfort, focus, or a deeper sense of calm. When the design and construction are done well, a weighted plush feels like a hug you can pick up any time. When done badly, it can
In promotional campaigns, giveaways are not just free items. They are physical touchpoints between a brand and its audience. From my experience working with global brands, retailers, and promotional product buyers, the most effective giveaways are not the cheapest ones—but the ones people keep, touch, and emotionally connect with. Plastic
In the global plush toy industry, compliance certificates are often misunderstood as paperwork required only for customs clearance or platform onboarding. In reality, certifications play a much deeper role. They are legal safeguards, quality control tools, and trust-building mechanisms that protect both buyers and factories throughout the product lifecycle. From
As sustainability becomes a baseline expectation rather than a marketing bonus, plush toy procurement teams face a real and growing challenge: how to adopt more sustainable materials and processes without losing cost control or scalability. From my experience working with global brands and large-volume buyers, sustainability decisions in plush toy
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We will contact you within 24 Hours, please pay attention to the email with the suffix“@kinwinco.com”.
For all inquiries, please feel free to reach out at: