The latest trends, inspiration and advice for building your brand and growing your business.
“Plushie” is a simple word, but in today’s toy market it can mean many different products—collectibles, character dolls, baby comfort toys, promotional gifts, and even lifestyle merchandise. I’m Amanda from Kinwin, and in this guide I’ll explain what a plushie is in modern industry terms, how it differs from traditional
Choosing the right factory for your brand’s plush collection is not a sourcing task—it is a brand strategy decision. From my experience working with brand owners, retailers, and licensors, the factory you choose will quietly shape your product quality, launch rhythm, and long-term scalability. A plush collection is different from
Purchasing stuffed animals in bulk is where many buyers feel the strongest tension between cost and quality. From my experience working with retail brands, distributors, and promotional buyers, quality problems rarely come from a single bad decision—they come from unclear standards amplified by large volume. When order quantities increase, every
Choosing a reliable plush wholesale supplier is not about finding the lowest price or the fastest reply. From my experience working with retailers, distributors, and brand owners, reliability shows up over time and at scale—especially when orders repeat, volumes grow, and markets expand. Wholesale cooperation puts long-term pressure on a
Turning a plushie into a keychain sounds simple—add a ring and you’re done. But in real use, a plush keychain gets pulled, dropped, scraped, and squeezed every day. I’m Amanda from Kinwin, and in this guide I’ll explain how I convert a plushie into a keychain in a way that
If you sell plush toys online, you’ve probably asked the same question I hear from buyers: should we write “plushy” or “plushie”? I’m Amanda from Kinwin, and I’ll answer this in a practical way—based on how the words originated, how shoppers actually use them, and how brands can choose terms
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For all inquiries, please feel free to reach out at:
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We will contact you within 24 Hours, please pay attention to the email with the suffix“@kinwinco.com”.
For all inquiries, please feel free to reach out at: