When people ask “How much is a Labubu?”, the real question is wider: Which Labubu? From which series? In which market? Prices move fast between official shops, blind-box drops, and the crazy collector market.
In simple terms, most standard Labubu plush or vinyl-plush pieces retail around US$20–50, mid-size collector dolls usually sit in the US$60–150 range, and rare collaborations or limited editions can reach hundreds or even tens of thousands of dollars on the resale market.富比士+4m.popmart.com+4Snkrdunk+4
In this guide, I’ll walk you through the key factors that shape Labubu stuffed-animal pricing, from official retail to high-end resales, so you can decide when a price is fair, when a piece is worth paying extra for, and when it’s better to walk away.
What factors determine the market price of a Labubu stuffed animal?

The price of a Labubu plush (or vinyl-plush) is never random. It comes from a mix of brand strategy, edition size, design complexity, collaboration level, and current hype. On top of that, you have basic cost drivers like fabric, sculpt, packaging, and licensing fees.
Pop Mart and partners price different Labubu products very differently. Small blind-box plush and pendants are relatively accessible, while “Mega Labubu” collector pieces and art-style vinyl plush dolls can retail for US$300–650 or more.Its Labubu+1
In the secondary market, the same factors still matter—but they are filtered through collector demand: rarity, condition, story behind the drop, and timing all affect resale prices.Reuters+2workandmoney.com+2
Key pricing drivers for Labubu plush and vinyl plush
| Factor | How It Influences Price |
|---|---|
| Product type | Small pendant, blind-box plush, mid-size plush, Mega / art piece, collab item |
| Edition size | Open run vs limited run vs event-only or numbered edition |
| Collaboration & IP | Standard Labubu vs collabs (fashion, footwear, Disney, Vans, etc.) |
| Design & materials | Size, fabric quality, vinyl-plush hybrid construction, accessories, packaging |
| Official retail region | Local pricing in China, Hong Kong, Japan, US/EU, plus tax and FX differences |
| Collector hype | Social media buzz, celebrity use, media coverage, “must-have” status |
| Time since release | Fresh drop (high hype), mid-life stabilization, long-term grail or forgotten piece |
| Condition & completeness | New with box and tags vs opened, used, or damaged |
When you look at any Labubu price, ask yourself: Which of these factors is the seller charging for? If you cannot see a clear reason, the price may be driven mainly by hype—or even by counterfeits and misinformation.
How do official retail prices compare with resale and collector-market values?

Official Pop Mart retail prices for Labubu figures and plush are usually in the tens of dollars, not hundreds. For example:
- The “Have a Seat” Labubu series launched with a retail price of SGD 24.90 per blind box at Pop Mart.Snkrdunk
- Japanese and other regional sites list Labubu vinyl-plush dolls around ¥8,000 JPY (roughly US$50).m.popmart.com
- Community discussions show recent price increases: some Labubu vinyl-plush dolls moved from about US$79.99–85.99 up to US$99.99 in official channels.Reddit
However, resale platforms tell a different story:
- Full “Have a Seat” boxes are listed around US$198, individual pieces from US$42, and chase figures up to US$195 on platforms like SNKRDUNK.Snkrdunk
- Limited exhibition pendants show recent resale ranges between US$111 and US$550 on StockX.StockX
- Some collab Labubus (like Vans or high-fashion tie-ups) and rare auction pieces have sold for US$3,500–10,000+, with one charity set of 14 dolls going for US$337,600 total, and a single piece fetching US$31,250.Facebook+4Labubu Collectors+4Instagram+4
Retail vs resale: broad price comparison
| Segment / Example | Typical Official Retail Range* | Observed Resale Range (recent examples) |
|---|---|---|
| Small blind-box Labubu plush / vinyl-plush | ~US$20–30 equivalent | US$30–80; some chases around US$150–200 |
| Mid-size plush dolls | ~US$50–100 | US$80–250 depending on series and demand |
| Exhibition / event pendants | Often US$50–100 range | US$111–550 on specialist marketplaces |
| Fashion / sneaker collabs (Vans, sacai etc.) | Often similar or slightly higher than regular art pieces | US$3,000–10,000+ for rare items in bidding wars |
| Charity / ultra-limited art releases | Set at special event prices | Individual dolls reported up to US$20,000–31,000+ |
*Retail ranges simplified from multiple regional listings and community reports.workandmoney.com+7m.popmart.com+7Its Labubu+7
For most buyers, the key takeaway is simple: if you only want one or two cute Labubus, official shops and standard drops are usually enough. The extreme prices you read about are mainly for rare collabs, limited exhibitions, or charity auctions, not everyday plush.
Which Labubu series, sizes, and editions influence pricing differences?

Not all Labubus are equal. The brand covers small blind-box figures, plush pendants, mid-size plush dolls, Mega vinyl-plush sculptures, and limited designer editions. Each format has its own target price band.維基百科+2Its Labubu+2
Within plush and vinyl-plush specifically, you can think in three broad tiers:
- Standard small formats – pendants, mini seated plush, blind-box vinyl plush
- Core mid-size plush – standard “Labubu The Monsters” plush dolls and themed series
- Large and collector editions – Mega Labubu vinyl-plush dolls and special art or collab pieces
How Labubu types map to typical price levels
| Type / Series Tier | Size & Format Example | Typical Price Behavior |
|---|---|---|
| Small blind-box plush / pendants | “Have a Seat” series; plush pendants, ~15 cm seated or smaller | Retail ~US$20–30; resale often US$30–80+ for popular faces |
| Core mid-size plush dolls | “Big Into Energy” Labubu plush, themed plush animals ~25–35 cm | Retail ~US$40–90; resale US$60–200 depending on character |
| Large vinyl-plush collector dolls | “Flip With Me”, “Fall in the Wild” large vinyl plush dolls | Retail ~US$80–120; resale US$120–300+ for in-demand designs |
| Mega / art collector editions | “Mega Labubu – I Found You”, “Chill Out”, other limited Mega pieces | Retail ~US$300–650; resale often equal or higher if scarce |
| Collab and exhibition editions | Vans collab, sacai x SEVENTEEN x Labubu, 10th anniversary pieces | Retail usually in high-end range; resale from US$500 into tens of thousands for iconic releases |
Examples:
- Official sites list Mega and limited Labubu vinyl-plush dolls between US$300–650.Its Labubu
- Community reports show large vinyl-plush dolls retailing around US$79.99–99.99 after recent price increases.Reddit+1
So when someone says “Labubu is so expensive,” it helps to ask: Are we talking about a small blind-box plush, a Mega art piece, or a fashion collaboration grail? The pricing logic is very different for each.
How do scarcity, blind-box releases, and limited runs affect Labubu costs?

Labubu’s pricing is tied closely to scarcity marketing. Pop Mart sells many Labubu items in blind boxes, where buyers do not know which character they are getting. Some characters are “secret” or “chase” versions with lower odds, which encourages repeat purchases and drives up secondary-market prices.Glamour+3維基百科+3Snkrdunk+3
Limited runs, regional launches, and exclusive events also shape resale values. When supply is tight and hype is high, prices spike; when new stock arrives or more similar series appear, prices often fall again. Reuters, for example, reported how one Labubu “Luck” figure peaked above 500 yuan (about US$70) and later dropped to around 108 yuan as supply increased.Reuters
Scarcity levels and their typical pricing effect
| Scarcity / Release Type | Example Situation | Typical Price Pattern |
|---|---|---|
| Regular open series | Standard Labubu plush series available in Pop Mart stores | Prices stay close to retail, small resale premium at most |
| Blind-box with rare “secret” | “Have a Seat” or similar series with 1–2 chase characters | Commons trade near retail; chases can reach 3–5× retail |
| Limited regional drop | Country-specific colorways or event-only plush | Prices higher outside release region due to import demand |
| Exhibition or anniversary piece | 10th anniversary pendants, show-limited drops | Strong resale if fanbase is active, often US$100–500+ |
| High-profile collab / charity | Vans collab, sacai x SEVENTEEN charity auction pieces | Extreme prices; some pieces reach US$3,000–30,000+ |
For most collectors, the safest approach is to decide a personal ceiling for each tier. For example: “I will pay up to 2× retail for a chase, but no more.” That mindset can protect you from emotional bidding during hype peaks.
What risks and red flags indicate overpriced or counterfeit Labubu plush?

Because Labubu is so popular—and some dolls sell for eye-watering prices—counterfeits and risky listings are everywhere. Fake Labubus, often called “Lafufus,” have become common enough that regulators in the US and UK issued safety warnings.纽约邮报+2The Sun+2
Authorities and media reports highlight problems like detachable heads and limbs, excess teeth, poor stitching, and high levels of banned chemicals in fakes.纽约邮报+1 These products are not just unofficial—they may be unsafe, especially for children.
Even with genuine pieces, overpricing is a real risk. Some sellers use headlines about “$10,000 Labubus” to justify unrealistic prices for common items. If you know the typical retail and resale ranges, you can spot those red flags quickly.
Overpricing and counterfeit warning signs
| Red Flag | What It Might Mean |
|---|---|
| Price 5–10× higher than similar listings with no clear reason | Seller leaning on hype; may be unreasonable or misinformed |
| Very bright or off-model colors, strange sculpt, wrong number of teeth | Likely counterfeit; many fakes have more than 9 teeth |
| Missing Pop Mart branding, holographic sticker, or proper logos | Strong sign of a fake box or plush |
| Blurry or invalid QR codes on packaging | Common counterfeit trait reported by media and brands |
| No real photos (only stock images), or photos that hide face / tags | Seller may be hiding defects or counterfeit details |
| Seller cannot explain where and when the item was bought | Risk of both fakes and misrepresented condition |
| Listings from untrustworthy marketplaces with no buyer protection | Harder to get refunds if item arrives fake or damaged |
If you want to pay premium prices, try to:
- Buy from trusted platforms with buyer protection.
- Ask for close-up photos of face, teeth, tags, and box.
- Compare with official product photos from Pop Mart and reputable shops.
This is the same logic you would use for high-value plush or vinyl collectibles in any brand.
How do regional availability and shipping impact the total purchase cost?

Even when the base price of a Labubu is clear, region and logistics can change your final cost a lot. Pop Mart is based in China and has strong presence in East and Southeast Asia; buyers in other regions often have to rely on imports, resellers, or online marketplaces.維基百科+2popmart.com+2
Official pricing also varies by region. A piece that is HK$69 in Hong Kong, ¥8,030 in Japan, or SGD 24.90 in Singapore can end up much more expensive once you add:
- Cross-border shipping
- Import taxes and duties
- Platform fees and currency conversion
Resale platforms (StockX, SNKRDUNK, eBay, local apps) sometimes show wider price gaps because shipping, taxes, and demand are different in each country.eBay+3Snkrdunk+3StockX+3
Region and shipping impacts to watch
| Cost Driver | How It Shows Up in Labubu Purchases | What You Can Do About It |
|---|---|---|
| Local retail pricing | Different tags in RMB, HK$, JPY, SGD, US$ | Compare currency-adjusted prices before importing |
| Shipping method | Economy mail vs express courier vs proxy buying | Balance speed, insurance, and cost |
| Customs & duties | Some countries charge VAT/import tax above certain values | Check thresholds and factor them into your budget |
| Reseller location | Buying from overseas sellers on eBay, StockX, or apps | Use platforms with clear fee and tax breakdowns |
| Store pauses or bans | Temporary pauses in some regions can push buyers to resale markets | Expect short-term spikes during stock shortages |
| Return and damage risk | Longer shipping routes mean more risk for box and figure condition | Ask for strong packaging and insured shipping |
If you are a casual fan, it is usually best to start with local or official online channels, even if they sell out fast. That keeps your total cost closer to original retail and reduces risk. If you are a serious collector, planning purchases around key releases and known regional price differences can save you a lot over time.
Conclusion
Labubu stuffed animals and vinyl-plush figures can cost anything from a few tens of dollars at retail to tens of thousands in rare auctions. The real price you should pay depends on the series, size, edition, region, and your own goals as a collector or fan. When you understand how these factors work together, it becomes much easier to spot fair deals, avoid counterfeits, and enjoy the hobby without overspending.
At Kinwin, we focus on designing and producing plush toys that balance creativity, quality, and safety—so your brand can build long-term value instead of short-term hype. If you ever want to discuss your own plush or character line, you’re welcome to contact me at [email protected] or visit kinwintoys.com.





